LAURA AHONEN

With over 12 years of diverse experience in both international and Finnish markets, I’ve had the privilege of collaborating with global industry leaders across various domains, for example insurance, telecom, transportation, and consumer products. 

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Throughout my career, I’ve worked in multiple roles, including:

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• DesignOps Lead

• Lead Designer

• Lead Service Designer

• CX Lead

• UX research Lead

• Business Designer

• Service Designer

• Product Owner

• Project Manager

​

In these roles I successfully:

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• Established and scaled an international user research practice within a global product management unit

• Led DesignOps and user research initiatives that enhanced user satisfaction and increased revenues

• Transformed design decisions into actionable business KPIs, driving measurable growth for client companies
   

My Core Competencies Include:

• DesignOps and Strategic Design

• Service Design, CX and User Research

• Design-led business development

• Process management and innovation facilitation

• Workshop facilitation and Design Sprints

 

This diverse background allows me to translate complex consumer, technology, and business insights into compelling strategies that drive product success and create long-term value.

I’ve also guided products from ideation to commercial launch, driven by a proactive, entrepreneurial mindset. In addition, I’ve coached teams to elevate their design maturity, helping them create actionable plans to reach the next level of capability.

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Some of my notable accomplishments include:

• Developing go-to-market strategies for global industry leaders

• Building and testing new product and service offerings based on real customer insights, ensuring sustainable long-term impact

• En-to-end Customer journey redesign
   

All my concepts are deeply rooted in genuine customer understanding and backed by real data, delivering meaningful and lasting results.